Making blind people see their favorite tv star for the first time. TV Globo partnered with Dorina Nowill Institute For The Blind to create a moving experience that demonstrated the transcendent connection between Globo’s series and soap operas and people that can’t see TV, but can feel it.
This professional campaign titled 'The Real Blind Date' was published in Brazil in July, 2018. It was created for the brand: TV Globo, by ad agency: Globo. This Direct medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Comunicação Globo, Rio de Janeiro, Brazil
Creative Director: Mariana Sá, Leandro Castilho
Art Directors: Bruno Di Celio, Rodrigo Judá, Alexandre Tommasi, Leonardo Pomposelli
Copywriter: Mônica Tommasi, Marcelo Felicio