Description
The Glenlivet, the iconic single malt Scotch whisky crafted in Scotland's Livet Valley, today unveils its 12 Year Old Provence Edition: a new limited-edition release inspired by a region celebrated for its sun-soaked landscapes, vibrant flavours, and relaxed way of life.
The latest in The Glenlivet's Beyond Speyside series, the Provence Edition invites whisky lovers to experience single malt through a distinctly Provençal lens. True to its Scottish roots while inspired by the character of Southern France, this expression demonstrates how a heritage Scotch can embrace new influences while remaining unmistakably itself.
Under the guidance of Cask Master Kevin Balmforth, The Glenlivet's cask experts created a first-of-its-kind expression, selectively finishing the whisky in three French wine cask types, including rare cru classé casks from Château Sainte Marguerite in Provence, one of only 18 estates to hold the prestigious Cru Classé des Côtes de Provence designation.
The limited-edition release combines Château Sainte Marguerite white wine casks with Rivesaltes and Sauternes casks, each contributing its own character to the whisky. Château Sainte Marguerite casks deliver bright citrus and elegant floral notes, Rivesaltes casks add nuttiness and warming spice, while Sauternes casks bring rich marmalade and crème brûlée flavours.
The result is a beautifully balanced single malt, layering The Glenlivet's elegant and mellow house style with delicate floral complexity and ripe orchard fruit notes. White peach, nectarine, pear and bright citrus are complemented by subtle spice, creating a flavour profile that brings a sun-ripened character to The Glenlivet's signature style.
Kevin Balmforth, The Glenlivet Cask Master, commented: "With the Provence Edition, we wanted to take The Glenlivet somewhere unexpected. The challenge was introducing new layers of flavour inspired by Provence while remaining unmistakably The Glenlivet. By actively monitoring the finishing process and carefully balancing the influence of Château Sainte Marguerite, Rivesaltes, and Sauternes wine casks, we have created a whisky that delivers vibrant orchard fruit, elegant floral notes and exceptional complexity; capturing the vibrancy and elegance that inspired this release."
Aurélie Torre, Vice President of Marketing Specialty Whiskies adds: "The Glenlivet 12 Year Old Provence Edition captures the spirit of The Glenlivet: rooted in our Scottish craft yet inspired by the spirit of the South of France. Through the first-ever use of French white wine casks in a Glenlivet expression, this release demonstrates how we can remain true to the character that has defined us for generations, while continuing to surprise and delight whisky lovers with a new taste experience. Its recent Gold medal at the 2026 Scotch Whisky Masters is a testament to the quality, craftsmanship and innovation at the heart of this single malt."
The Glenlivet 12 Year Old Provence Edition is presented in a vibrant, elevated packaging inspired by the vivid landscapes and effortless elegance of Provence. Rich lavender hues, warm golden tones and refined design details evoke the region's iconic vineyards, floral fields and Riviera glamour. The Glenlivet's signature teal complements the Provençal colour palette, celebrating the meeting of Scottish craft and Provençal inspiration in a design that feels every bit as vibrant as the whisky itself.
This professional campaign titled 'The Provence Edition' was published in United Kingdom in September, 2026. It was created for the brand: The Glenlivet, by ad agency: Run Deep. This Film medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 17 minutes ago.
Credits
Client: The Glenlivet, Pernod Ricard
Agency: Run Deep
Director: Markus Miarka
Photographer: Milan Lautier
Production: Rascal Studio, Neon x Bengale
Post-Production: Rascal Studio