Description
2025 - Clio Awards - Grand Winner
2025 - Clio Awards - Gold Winner x 7
2025 - Clio Awards - Silver Winner x 4
2025 - Clio Awards - Bronze Winner
Price Packs is the first brand that’s all about the price. Because the packaging design focuses entirely on it. Considering the usual packaging production requires several months, this becomes an irrevocable commitment to price stability. Placed next to competitors, the design helps consumers immediately spot the best prices. Price Packs are available in all 2100 Penny markets in Germany, promoted by an OOH campaign as striking as the packaging.
This professional campaign titled 'PRICE PACKS' was published in Germany in May, 2025. It was created for the brand: Penny, by ad agency: Serviceplan Group. This Integrated and OOH Outdoor media campaign is related to the Retail Services industry and contains 7 media assets. It was submitted about 1 month ago.
Credits
Advertising Agency: SERVICEPLAN GROUP
Advertiser / Brand: PENNY Markt
Production Company: We Make Them Wonder
Photography Studio: BRANSCH Europe
Sound Design / Music Company: Supreme Music
Media Agency: PION3ERS
Requisiter / Prop: Atelier Wolfrik Fischer
Production Company: elbedesigncrew
Sound Recording: Hastings Audio Network
Global Chief Creative Officer: Alex Schill
Managing Partner: Christoph Everke
CMO: Dr. Jan Flemming
German Chief Creative Officer: Till Diestel
Executive Creative Director: Moritz Dornig
Creative Director: Matthäus Frost
Creative Director: Sebastian Bialon
Final Art Director: Alexandra Felbinger
Motion Designer: Philipp Elsner
Account Manager: Alessia Scheffler
Senior Account Manager: Nadine Samweber
General Manager: Yvonne Hesse
Working Student: Sophie Feichtner
Trainee Copy: Melanie Hauck
Junior Art Director: Lukas Plapst
Designer: Vira Ronkina
Senior Art Director: Jonas Menze
Art Director: Fabian Kräkel
Account Director: Wiebke Müller
Account Director: Frederike Striegel
Creative Director: Maximilian Hesse
Executive Integrated Producer: Jennifer Schulz
Photographer: Silvio Knezevic
Styling: Karin Degener
Dummy Packaging/Modelmaker: Wolfrik Fischer
Lithographer: Nedzad Karahodzic
Senior Retoucher: Sandra Meyer
COO: Dr. Stefan Görgens
Head of Brand Marketing: Werner Hesse-Quack
Lead Brand & Campaign Marketing: Marcel Otten
Head of Private Label: Oliver Schwarz
Art Director: Camille Nizet
Art Director: Tanvi Phalak
Art Director: Rohil Borole
Art Director: Kai West Schlosser
Copywriter: Shruthi Subramanian
Copywriter: Javier Granados
Executive Creative Director: Lorenz Langgartner
Executive Creative Director: Franz Röppischer
Creative Director: Dennis Fritz
Junior Motion Designer: Michal Kuśmierz
3D Artist: Fabio Ziplies
Post-production: János Kiss
Executive Producer: Paul Jax
Executive Producer: Niclas Löffler
Executive Producer: Maximilian Valentin
Producer: Daniela Boldt
Composer & Managing Director: Maximilian Olowinsky
Global Head of Creative Operations: Sabine Gwinner
Senior Creative Operations Manager: Martina Ahrens
Creative Operations Manager: Susan Horn
Junior Creative Operations Manager: Alexandra Grimm
PR: Karan Novas
PR: Felipe Turlão
Recording Engineer: Oscar Meixner
