Description
Gym-goers all over the world push their limits, sweating it out for hours in pursuit of their fitness goals. Yet, once training is over, many face their toughest challenge outside the gym walls. Fast food joints, conveniently and dangerously located nearby, trigger a moment of vulnerability, when hunger is at its peak and willpower at its lowest.
To solve this, we designed the first menu created for that very specific moment. A meal packed with nutrition, but without sacrificing taste. Flavor-rich, satisfying, engineered to fuel recovery, and launched only where it’s needed the most.
This student campaign titled 'The Protein Menu' was published in United States in March, 2025. It was created for the brand: Burger King, by ad school: Brother Ad School. This Digital, Experiential, and Integrated media campaign is related to the Fitness, Food, and Sports industries and contains 2 media assets. It was submitted 15 days ago.
Credits
Advertising Agency (School): Brother Escuela de Creativos, Tegucigalpa
Academic Coordinator: César Martínez
Copywriters: Gabriel Hernández, Jorge Abuhadba
Art Directors: Ignacia Sfeir, Patricio Godoy, Isaac Amaya
Editor: Diego Paredes
Animator: Esteban Guarda
