Description
Founders, the indie agency founded by Tanya De Poli & Checha Agost Carreño creates the "Princess Sale" to promote their line of merchandising for the City of New York.
The idea features RONY (Rats of New York), main character from the collection, sitting in the same spot where Kate Middleton and her children are in the viral photo that has circulated the world and turned into #photogate given the alleged retouching of the image. Underneath the image a copy invites you to purchase an item from the collection in exchange for a free Photoshop course.
The campaign was built in Realtime, following the Royal scandal from last week, and features OOH, print and social media pieces.
Founders is the agency behind “WE♥️NYC” considered the most successful campaign in the history of the city.
This professional campaign titled 'The Princess Sale' was published in United States in March, 2024. It was created for the brand: The We Love NYC Collection, by ad agency: founders. This Integrated medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted about 1 month ago.
Credits
Advertising Agency: founders
Founder & COO: Tanya De Poli
Founder & CCO: Checha Agost Carreño
Creative Directors: Kristin Mizushima & Katie Reid / Felipe Rostagnol & Martin Alfred
Design Master: Angel Cedeño
3D Editing & Design: Ezequiel Rivadeneira & Federico Parodi
Illustration: Ed Salgado
Sr Project Manager: Maru Carbi
Head of Strategy: Alma Berruecos/Carla Vilches
Head of Social: Nahir Schumacher
Digital Strategist: Isabella Potes
Production: Too Many Much (Delfina Lamino)
