Description
One Show Young Ones Brief: Encourage Gen Z to unapologetically live their lives in outrageous pleasure with Velveeta as their pleasure wingman.
Insight: People are afraid of being judged and are often judged for loving Velveeta.
Big Idea: Make loving Velveeta judgment-free.
This student campaign titled 'Liberate Your Love' was published in United States in March, 2024. It was created for the brand: Velveeta, by ad school: S.I. Newhouse School of Public Communications. This Experiential medium campaign is related to the Food industry and contains 9 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency (School): S.I. Newhouse School of Public Communications
Art Director: Marlana Bianchi
Copywriter: Molly Egan
Instructor: Mel White
