In 2020, soccer and the whole world entered a halftime break. COVID-19 put plans and activities on hold, leaving everyone at the mercy of a new normality marked by fear and uncertainty. In this context of empty pitches, shrunken hearts and confined humanity, a question arises: How are we to play the second half?
“We can’t play, but at least we can think”. Based on this premise, the legendary ex-captain of Barcelona F.C., Carles Puyol, together with a team of 11 young Latin Americans from the Scotiabank Football Club program, decided to “stop the ball” and meet online in a locker room to reflect on the values learned, analyze the lessons left by the pandemic, and design strategies to face the second half.
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This professional campaign titled 'The Halftime' was published in Peru in February, 2021. It was created for the brand: Scotiabank, by ad agency: Zavalita Brand Building. This Content medium campaign is related to the Finance and Sports industries and contains 1 media asset. It was submitted almost 2 years ago by Chief Creative Officer: Flavio Pantigoso of Zavalita Brand Building.
Advertising Agency: Zavalita Brand Building, Lima, Peru