The Halftime

Agency: Zavalita Brand Building


In 2020, soccer and the whole world entered a halftime break. COVID-19 put plans and activities on hold, leaving everyone at the mercy of a new normality marked by fear and uncertainty. In this context of empty pitches, shrunken hearts and confined humanity, a question arises: How are we to play the second half?
“We can’t play, but at least we can think”. Based on this premise, the legendary ex-captain of Barcelona F.C., Carles Puyol, together with a team of 11 young Latin Americans from the Scotiabank Football Club program, decided to “stop the ball” and meet online in a locker room to reflect on the values learned, analyze the lessons left by the pandemic, and design strategies to face the second half.
see all videos at

This professional campaign titled 'The Halftime' was published in Peru in February, 2021. It was created for the brand: Scotiabank, by ad agency: Zavalita Brand Building. This Content medium campaign is related to the Finance and Sports industries and contains 1 media asset. It was submitted about 3 years ago by Chief Creative Officer: Flavio Pantigoso of Zavalita Brand Building.


Advertising Agency: Zavalita Brand Building, Lima, Peru


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.