Boom! Burgers

The Pre-Election Boom!

Agency: Human Agency


Every time an election in Bulgaria comes around, the same phrase is heard over and over - "one vote is worth two kepabcheta (a type of Bulgarian sausage)". But what if we 'bought' those votes back - for the price of one gourmet burger?
That's precisely why we created the Pre-Election Boom! Burger. And then gave it away for free to people from the areas with the most instances of election fraud. That is, under one condition - they have to promise to vote freely.
We also sold the special burger at Boom! restaurants, with 30% of the price of each going towards 'Transparency International' - an organisation combating corruption.

This professional campaign titled 'The Pre-Election Boom!' was published in Bulgaria in October, 2019. It was created for the brand: Boom! Burgers, by ad agency: Human Agency. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 years ago by CEO: human_agency of Human Agency .


Advertising Agency: Human Agency, Sofia, Bulgaria

The Guardian


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.