Every time an election in Bulgaria comes around, the same phrase is heard over and over - "one vote is worth two kepabcheta (a type of Bulgarian sausage)". But what if we 'bought' those votes back - for the price of one gourmet burger?
That's precisely why we created the Pre-Election Boom! Burger. And then gave it away for free to people from the areas with the most instances of election fraud. That is, under one condition - they have to promise to vote freely.
We also sold the special burger at Boom! restaurants, with 30% of the price of each going towards 'Transparency International' - an organisation combating corruption.
This professional campaign titled 'The Pre-Election Boom!' was published in Bulgaria in October, 2019. It was created for the brand: Boom! Burgers, by ad agency: Human Agency. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 years ago by CEO: human_agency of Human Agency .
Advertising Agency: Human Agency, Sofia, Bulgaria