Tesco has launched a new TV campaign, created by BBH, showing how Tesco Clubcard enables customers to feel the power to lower prices.
Having the power to save money, especially in a cost of living crisis, sparks something inside us all. The savings generated by the Tesco Clubcard, however, go one step further in this latest spot.
As customers step up with their weekly shop to then see their bill drop at the till, the reaction they have is visceral and explosive. So much so, they just can’t control the power within, and burst into song with the iconic “The Power" track by Snap.
The aim of the campaign is to show that Tesco is on its customers’ side, helping to bring down the cost of their weekly shop - and put a smile on their face while doing it.
The campaign, which will run across TV, print, radio and social media, aims to stand out against the traditionally dry category of value-based advertising and promotional offers.
“The Power Within" launches in the UK on Monday, July 10th and rolls out across Europe in August. It will run in multiple bursts throughout the year and in 2024.
This professional campaign titled 'The Power Within' was published in United Kingdom in July, 2023. It was created for the brand: Tesco, by ad agency: BBH. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 2 months ago.
TESCO GROUP BRAND, PROPOSITION & MARKETING DIRECTOR: Emma Botton
TESCO MARKETING COMMUNICATIONS DIRECTOR: Murray Bisschop
TESCO HEAD OF CAMPAIGNS: Michael Cocker
TESCO CAMPAIGN MANAGER: Amy Bill
TESCO CAMPAIGN ASSISTANT: Sophie Titchener
ADVERTISING AGENCY: BBH
CAMPAIGN NAME: The Power Within
CCO: Alex Grieve
EXECUTIVE CREATIVE DIRECTOR: Helen Rhodes
DEPUTY EXECUTIVE CREATIVE DIRECTOR: Felipe Serradourada Guimaraes
CREATIVE DIRECTOR: Felipe Serradourada Guimaraes
COPYWRITER: Jennifer Ashton
ART DIRECTOR: Oliver Short
PLANNER: Rosanagh Ker
PLANNER: Tom Papaloizou
BUSINESS LEAD: Andy Connolly
ACCOUNT DIRECTOR: Millie Dann / Georgia Rayner / Sammy Mendel
ACCOUNT MANAGER: Olivia Harte
AGENCY FILM PRODUCER: Sammantha Roberts
AGENCY PRINT PRODUCER: Rachel Clarke
MEDIA PLANNER: Essence MediaCom
PRODUCTION COMPANY: Epoch
FILM DIRECTOR: Matt Swanson
POST-PRODUCTION COMPANY: Black Kite