Latvian Green Point

Sort the waste and save the earth

Agency: MAGIC


Waste sorting program “Latvian Green Point” has been educating and encouraging people to sort waste in Latvia for years. Even though as a country we're gradually adopting a responsible and sustainable way of living, the recent results of a “Latvian Green Point” study show that there is still a long way to go.

To dramatize the whole situation in a funny way, the campaign looked at things from a distance. From a distance very far away. A classic alien abduction story was played out as a waste sorting awareness message.

Extraterrestrials kidnap an earthling who takes out the trash and starts the examination process. Instead of the earthling, they begin to dissect the trash bag. The contents of the trash bag surprise the green men and their conclusion is that we are dangerous only to ourselves.

This professional campaign titled 'Sort the waste and save the earth' was published in Latvia in June, 2023. It was created for the brand: Latvian Green Point, by ad agency: MAGIC. This Digital medium campaign is related to the Education and Public Interest industries and contains 1 media asset. It was submitted 11 months ago.


Client: Latvian Green Point (Latvijas Zaļais Punkts)
Head of Marketing and Corporate Communication: Armands Utināns
Marketing project manager: Evija Gorbunova

Advertising Agency: MAGIC
Production studio: PLAY

Account Director: Anete Cīrule
Account Director: Inga Rudovica
Creative Director: Edgars Kuzmins
Art Director: Harijs Grundmanis
Art Director: Dace Izabella Grundšteina
Creative: Klinta Verbele
Copywriter: Laura Lapiņa
Designer: Toms Vilītis

Director: Roberts Kuļenko
Producer: Lelde Adele Cīrule
DOP: Jānis Eglītis
1AC: Ivars Trautmanis
2AC: Rihards Dīcis
Key grip: Roberts Dreimanis
Drone operator: Gvido Puķe
Stediecam operator: Artūrs Lūriņš
Gaffer: Audrius Zagorskis
Best boy: Rihards Skujiņš
Spark: Rihards Lonskis
Spark: Olga Bogdanova
Production designer: Zanda Zeidaka
Set decorator: Jānis Zušmanis
Props: Andrejs Puķītis, Uģis Albiņš
Costume designer: Liene Dobraja
MUA: Līga Krūze-Rodiņa
Locations: Kārlis Balodis
Casting: LAIKA casting
3D/VFX: Dmitrijs Maslakovs, Daniels Vuškāns, Konstantins Smirnovs, Konstantins Višņevskis, Bibek Shrestha
2D: Franks Pirogs
Color grading: Reinis Traidās
Motion Designer: Franks Pirogs
Audio: Mute

Social Media / Element
Jānis Skribāns
Anete Pudža


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