Nationwide Building Society is today launching its latest campaign ‘The power of words’, which aims to tackle bullying in schools across the UK. The new TV film aims to raise awareness of its landmark three-year partnership with The Diana Award, and demonstrate how the partnership will introduce 10,000 Anti-Bullying Ambassadors to schools in the UK over the next three years. Devised by agency of record, VCCP London, ‘The power of words’ seeks to communicate the importance of mutual respect in society, with a focus on bullying in primary schools.

This professional campaign titled 'The power of words' was published in United Kingdom in March, 2022. It was created for the brand: Nationwide Building Society and The Diana Award, by ad agency: VCCP. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 1 year ago.


Advertising Agency: VCCP


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