The Power of Wishes

Hey Baby director Sune Sorensen and The Wonderful Agency bring us another lovely story to ring in the holiday spirit with Teleora, the world’s leading oral delivery service.

Matty is hospitalized during the holiday season when a magical encounter with a snowman ensues. Meanwhile, there’s something rather unusual about this particular snowman...

The campaign “Power of Wishes” empowers Americans to help Teleora donate $250,000 to the nonprofit organisation Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season, and through this partnership, Teleora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets at Teleora.com, like the Teleora and Make-A-Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleora will donate $10 to Make-A-Wish for every snowman built during the activation.

Director Sune Sorensen: “This is the second year in a row that Teleora and I have partnered with Make-A-Wish, so I wanted to add a personal touch to the story, having been hospitalized myself as a child. I felt strongly about maintaining a level of authenticity—despite the nature of such an enchanted rendezvous—because at the core of the story it’s about a boy, who’s alone in a hospital and just wants to be with his… Dad.”

The production was shot in Vancouver, Canada, and includes local talent and crew. “It’s hard enough to find strong, believable child actors, let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room started crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”

Sorensen continues: “We set out with an ambition that went far beyond the constraints of the project and, thanks to everyone involved, it turned out well.”

Sune Sorensen has received significant critical acclaim and attention for earlier Christmas spots such as McDonald’s The Gift, DocMorris Take Care, and Amazon Look Beyond.