ADVERTISING

Rebelstork

Sustainable Baby Gear

Agencies: Thinkingbox AntiSocial

Description

Rebelstork, North America's first B Corporation Certified and AI tech-powered baby gear marketplace, tapped AntiSocial, the social media specialist arm of Thinkingbox, to create an illustrated brand-video, bringing to life Rebelstork’s re-commerce vision and educating consumers on the benefits of a sustainable baby gear marketplaces.

Parents everywhere face the challenge of finding affordable, sustainable baby gear that aligns with modern values. Rebelstork aims to solve that problem by being the go-to resale platform for overstock, open-box and quality used baby and kids gear, building technology to help parents and brands seamlessly participate in the circular economy.

The brand video illustrates how Rebelstork’s technology streamlines the process, allowing families to buy and sell baby gear with minimal environmental impact.

In a charming, nursery rhyme-inspired format, the spot narrates the story of an unwanted stroller, destined for a landfill due to its open-box status. Instead, it is scooped up by Rebelstork, making gear more affordable and sustainable for all families.

Thinkingbox crafted the video to reinforce the brand’s broader mission: to reduce environmental impact in the baby gear industry. By embracing innovation and illustrating it through relatable storytelling, Rebelstork positions itself as a brand that truly understands—and addresses—the modern parent’s needs.

This professional campaign titled 'Sustainable Baby Gear' was published in United States in November, 2024. It was created for the brand: Rebelstork, by ad agencies: AntiSocial and Thinkingbox. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 2 months ago.

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