Get the Whole Family Dancing to Ariana Grande in New Campaign

Ubisoft's Just Dance 2025 campaign is just in time for the holidays and the IP’s 15th anniversary!

This marks the second year of Ubisoft’s work with integrated agency, Known. Last year’s contagious launch featured twitchy, quirky scenarios in which lots of characters, some animated, some real, and even a moustache danced to the music of Bad Bunny.

This year, the focus shifted to speak directly to families of all ages. The insight Known leveraged is that even when families are in the same house, they’re often disconnected from one another. So much that it sometimes feels like families have forgotten how to hang out together! Just Dance is the thing that families can rally around. The campaign shows the game literally bringing a family together from all corners of their house.

Known designed the set to be a family home that tilts and slides family members into spaces together, all set to the music of Ariana Grande. Rooms tilt toward the living room. Dads are spun out of bathrooms. Teens are catapulted out of their beds. Moms slide in from kitchens. Without saying a word, a family can just be together, having fun dancing!

This campaign uses dynamic camera movements to simulate people sliding uncontrollably from different rooms of their house, into a full-on dance party.