The Pink Triangle Issue

Agency: Serviceplan


80 years after homosexual men were branded with pink triangles on their striped prison clothing and tortured in concentration camps, the mark of sexual persecution in Nazi Germany has been reclaimed as a symbol against homophobia, and anchors an international campaign - 'The Pink Triangle Issue' - highlighting contemporary violations of human rights for LGBTQI+ people across the globe.
The motive of the Pink Triangle Issue is to ignite a conversation around the persecution of LGBTQI+ communities, who are increasingly facing persecution, imprisonment, torture or even death in more than 70 countries around the world including Chechnya, Egypt, India, Indonesia, Jamaica, Malaysia, Sudan and Uganda.
People are invited to make their mark against homophobia by signing up to the Vangardist petition, and making a donation to Rainbow Railroad, who save lives by bringing people out of dangerous situations in countries where the LGBTQI+ community face persecution, torture and even death because of their sexuality.
Vangardist will deliver the number of subscribers of the petition to the United Nations to implore them to add the rights of LGBTQi+ people to the United Nations “Universal Declaration of Human Rights".

This professional campaign titled 'The Pink Triangle Issue' was published in Germany in July, 2018. It was created for the brand: Vangardist, by ad agency: Serviceplan. This Integrated medium campaign is related to the Media industry and contains 2 media assets. It was submitted about 5 years ago.


Advertising Agency: Serviceplan Group, Germany
Production company: PPM
Global Chief Creative Officer: Alexander Schill
Worldwide Executive Director: Jason Romeyko
Managing Creative Partner: Christoph Everke
Managing Creative Directors: Alexander Nagel, Michael Reill
Creative Director: Bernd Nagenrauft
Global Creative PR Officer: Lee Sharrock
Junior Art Directors: Rafael Angulo, Melissa Meyer, Neville Pinsker
Junior Copywriter: Nedim Akas
Trainee Copywriter: Hendrik Haupt
Art Trainee: Tsing Tsing Wu
Account Team: Serviceplan
Account Director: Anne Jordan
Senior Account Manager: Julia Meinetsberger
Junior Account Manager: Catharina Ohle, Eliette-Nabila Korte
Trainee Account Management: Leo Tilemann, Melanie Gensert
Trafficer: Stefanie von Bary
Account Manager: Marlene Ulmer

POM Wonderful
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