Men don’t know much about periods, do not like to talk about them and are not involved in conversations between mother and daughter, because young girls usually talk to their mothers first when they have their first period.
Our period beer is the first beer that gives fathers short but precise advice about their daughters' periods. And all that printed on a beer. The content is divided into four different series, each explaining the 4 phases of the period.
This student campaign titled 'The Period Beer' was published in Germany in December, 2021. It was created for the brand: The Female Company, by ad school: Miami Ad School Europe. This Content, Direct, and Integrated media campaign is related to the Health industry and contains 2 media assets. It was submitted 7 months ago by Luca Priestersbach of Miami Ad School Europe.
Advertising Agency (School): Miami Ad School Europe, Berlin, Germany
Team: Luca Priestersbach, Marc Huenerwadel, Katharina Eugster, Costanza Piazzolla