We wanted to inform wealthy assistance clients and also the board of directors of the VR-Banken about the quality of the investment products of akzent Invest and ensure costumer loyalty. Our audience received a handmade mailing consisting of three bottles of wine where the alcohol percentage equals the highest potential profit of the certificate.
This professional campaign titled 'The Percentage Mailing' was published in Germany in January, 2013. It was created for the brand: Akzent Invest, by ad agency: Serviceplan. This Direct medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Christoph Everke, Alexander Nagel
Art Directors: Matthäus Frost, Dimitrios Arampatzioglou
Copywriters: Katharina Keith, Melanie Madaus
Production: Katy Pergelt