Burning fossil fuels, cutting down forests and farming livestock are increasingly influencing the climate and the earth's temperature. This adds enormous amounts of greenhouse gases to those naturally occurring in the atmosphere, increasing the greenhouse effect and global warming.
Which is pushing lots of animals to extinction!
Gree, in a first-in-class act in the category, wanted to raise awareness around climate change.
Year on year, ice is melting in the poles, and animals like penguins are finding themselves in a climate that is different from what they are used to!
The design used a penguin pulling an AC, trying to deliver the message that if we do not act, the creatures of the poles will die!
This professional campaign titled 'The penguins are dying! ' was published in Iraq in August, 2019. It was created for the brand: Gree, by ad agency: Brodmann. This Content and Design media campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 1 year ago.
- Advertising Agency: Brodmann – Iraq, Suliymaniah