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International Committee of the Red Cross (ICRC)

Disappearing changes the whole meaning of life

Agency: CrazyTown

The word A’aiza’a (dears) will be Aza’a (Condolences( with one missing letter, so imagine what a missing person will do to its family.

The word A’alam (world) will be Alam (pain) with one missing letter, so imagine what a missing person will do to its family.

The word A’aila (Family) will be A’ala (pauper) with one missing letter, so imagine what a missing person will do to its family.

Description

Iraq is one of the countries that has many missing persons as a result of the wars and internal conflicts it has experienced over the past decades, and this has left a huge negative impact on many Iraqi families. Since the beginning of its presence in Iraq, the International Committee of the Red Cross has been working actively and continuously on the file of the disappeared. Through this campaign, the ICRC has worked to spread awareness about the International Day of the Disappeared to invite all local and international parties to participate in supporting the families of the missing because Disappearing changes the whole meaning of life for these families… and this is what we worked on as a core insight of our idea. In our visual communication, we did use Arabic words that can visualize the meaning of suffering to those families through disappeared letters.
The word A’aiza’a (dears) will be Aza’a (Condolences( with one missing letter, so imagine what a missing person will do to its family.
The word A’aila (Family) will be A’ala (pauper(, and the word A’alam (world) will be Alam (pain).

This professional campaign titled 'Disappearing changes the whole meaning of life' was published in Iraq in August, 2019. It was created for the brand: International Committee of the Red Cross (ICRC), by ad agency: CrazyTown. This Design and Print media campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted 3 months ago by Creative Director: Mohammad Samarraie of CrazyTown.

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