In a world media first, sandwich chain Subway® has launched an interactive 3D billboard allowing passers-by to virtually build their dream Sub on-screen.
Running over the weekend of August 20th to 21st, the innovative 3D out-of-home experience provided the public with the opportunity to customise their ultimate Sub on-screen, before seeing their creation come to life.
Subway ambassadors, hidden within the crowd, then surprised and delighted the public by delivering their Sub for them to enjoy.
The bold creative campaign, from Above+Beyond, ran at Westfield Stratford City, with the aim of continuing to build on the brand’s fame, innovation and showcase some great tasting and craveable Subs.
This professional campaign titled 'Build your dream Sub on-screen' was published in United Kingdom in August, 2022. It was created for the brand: Subway, by ad agency: Above+Beyond. This Experiential and OOH Outdoor media campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Creative agency - Above+Beyond
Chief Creative Officer - Dom Goldman
Creative Director - Sheridan Lord
Art Director - Tim Van Der Mee
Copywriter - Ash Prentice
Business Director - Alex Augustyn
Agency Producer - Sophie Freeman
Director/ Production Co - Dippin Sauce
Production - DOOH.com
Out of Home Specialist - Kinetic
Media agency - MediaCom