Description
Joe Public United identified that Always, South Africa’s leading feminine hygiene product, has a programme called Always Keeping Girls in School. This programme provides donations of sanitary pads, as well as empowering educational talks on feminine hygiene and puberty. Because One School at a Time is also committed to always keeping their female learners in school, we sent Always a direct mailer asking them to bring their programme to OSAAT’s Itirele-Zenzele High School in Diepsloot, Johannesburg
This professional campaign titled 'Never Unsanitary' was published in South Africa in December, 2017. It was created for the brand: Always, by ad agency: Joe Public. This Integrated medium campaign is related to the Health industry and contains 3 media assets. It was submitted almost 7 years ago.
Credits
Advertising Agency: Joe Public United, Johannesburg, South Africa
Group Chief Creative Officer: Pepe Marais
Executive Creative Director: Roanna Williams
Group Creative Head: Natalie Walker
Creative Director: Adam Weber
Copywriter: Marjolein Rossouw
Account Manager: Kelly Bardon
