August 3rd. International Beer Day. What better way to celebrate, than to spend a moment with the people who really make us the best beer in the world? How did we create that moment? By challenging our drinkers to open a Corona with whatever ordinary object they had lying around. The braver, the crazier, the better!
The Problem. Mexico laws regulate against any form of advertisement where a beer is opened, touched, or the words 'drink a beer' are used. We pretty much hand our hands tied, but look what happened when we invited a few people who love challenges, and our beer, to answer our call.
This professional campaign titled 'Thug Chelero' was published in Mexico in August, 2018. It was created for the brand: Corona Beer, by ad agency: Element. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: Element, México
General Creative Director: Camila Trombert
Creative Director / Art Director: Claudio Ureta, Ulises Soberanes
Art Director: Edulalo
Copywriters: Israel Tapia, Pepe Juárez, Ulises Soberanes
Additional Credits: Dave Sánchez