MELBET - Add Emotions to The Game Directed by Mark Strydom
Description
A cricket match electrifies a packed stadium, but one fan sits detached—unmoved by the tension or drama on the field. When the star batsman’s attention turns to this fan, a chain of extraordinary events is set in motion. With a simple gesture, the cricketer uses the MelBet app to pull the fan—chair and all—into a vivid digital world where cricket and technology collide. Energized by the MelBet experience, the fan transforms from passive observer to passionate supporter, inspiring the entire stadium to join in. The commercial seamlessly blends live-action and VFX to capture how MelBet turns every spectator into an engaged player, bringing the spirit of the game and the thrill of live betting together in a uniquely Indian, high-energy spectacle.
This professional campaign titled 'ADD EMOTIONS TO THE GAME' was published in India in April, 2025. It was created for the brand: MELBET, by ad agency: In-house. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 17 days ago by Director: Directed by Mark Stry of The Star Film Co.
Credits
Director Mark Strydom
Editor Mark Srydom
Producer Darina Pavlova
Executive Producer Volodymyr Grygorash
DOP Vadim Dusman
Saurabh Khuranaa
Omerta
Client Melbet
Client Lilou Bisou
