Description
Tech & Soul created a new ad for UNQUIET Magazine that explores the other side of tourism and its impact on nature, communities, and local cultures. Created with artificial intelligence, the piece features a jaguar’s eye from Brazil’s Pantanal, reflecting tourists in search of the perfect shot. Featured in the magazine’s 24th edition, the campaign brings to life the concept “Traveling the world requires the awareness to keep it alive” and encourages a more conscious way of discovering the world.
This professional campaign titled 'The Other Side of the Lens' was published in Brazil in September, 2026. It was created for the brand: UNQUIET, by ad agency: Tech&Soul. This Print medium campaign is related to the Other industry and contains 1 media asset. It was submitted about 14 hours ago.
Credits
Title: The Other Side of the Lens
Client: UNQUIET Magazine
Client Approval: Corinna Sagesser
Product: UNQUIET Preservation
Chief Creative Officers / Creative Directors: Flavio Waiteman, Zim Hernandez, Ricardo Andrés
Art Director: Gabriela Lucon
Copywriter: Débora Santiago
Project Manager: Patrícia Goulart
Strategy Director: Vanessa Patino
Strategy Manager: Bob Friandes
Account Director: Liliany Samarao
Account Manager: Fernanda Aguiar
Media Director: Ana Paula Ventura
Executive Producer: Rogerio Gonçalves
Production Supervisor: Leticia Bamonte
CCO: Flavio Waiteman
CEO: Claudio Kalim
COO & CFO: Marcelo Zaine
General Business Director: Liliany Samarão
AI Generation: Tech & Soul
AI Artist: Gabriela Lucon
AI Post-Production: Ariê Magalhães
Retouching: GoodImage
