The Original Mac
The biggest April’s Fool joke in the history of Fast Food happened 60 years ago, when a man called Ray Kroc pranked the McDonalds brothers, becoming the owner of our main competitor and leaving the real founders without a single penny of the brand’s profits. To payback this prank, we will invite the real founders of McDonald’s to launch a sandwich with their original recipe and sell it at BK stores, The Original Mac.
This student campaign titled 'The Original Mac' was published in Brazil in June, 2019. It was created for the brand: Burger King, . This Integrated medium campaign is related to the Food industry and contains 2 media assets. It was submitted almost 4 years ago.
Entrant Company Miami Ad School São Paulo, São Paulo, Brazil
Copywriter: Marcelo Szpigel Dzialoszynski
Art Director: Rodolfo Krupka