Stay original in every bite
Description
The campaign ‘The Original, Original’ repositions Nissin Cup Noodles as a cultural icon rooted in Japanese creativity.
Blending manga aesthetics, gaming culture, and a vibrant J-Pop soundtrack, the spot creates an immersive “true Japan moment” that resonates with younger audiences.
Rather than competing on price, the strategy elevates the brand through its heritage, framing originality as a mindset and a lifestyle.
Relatable everyday scenes connect the product to modern routines, turning it into a symbol of identity and self-expression.
The result is a visually striking, culturally relevant campaign that strengthens emotional connection while reinforcing Nissin’s leadership in the category.
This professional campaign titled 'The original, original.' was published in Germany and United Kingdom in March, 2026. It was created for the brand: Nissin, by ad agency: TRIPLESENSE REPLY ITALY. This Digital and Integrated media campaign is related to the Food industry and contains 3 media assets. It was submitted 12 days ago by Excutice Creative Director & Associate Partner: Francesco Milanesio of Triplesense Reply.
Credits
Agency:
TRIPLESENSE REPLY ITALY
Executive Creative Director: Francesco Milanesio
Creative Director: Chiara Fissore, Riccardo Albertazzi
Lead Project Manager: Linda Mazzucco
Lead Art Director: Andrea Gilardi
Art Director: Gianluca Pitti, Arianna Passaggio, Gaia Gagliardi
Copywriter: Luisa Zhou
Senior Strategist: Anna Negro
TRIPLESENSE REPLY DEUTSCHLAND:
Strategie: Philipp Klein
Projektführung: Melanie Barteck
Client Service Director: Susanne Krämer
Partner: Hagen Seidel
Production: Laterna Magica Filmproduktion
Directors: Arctic Bleu
