Club Premium Beer

The Origin of Panama Hat

Agency: MullenLowe Group


The Origin of the Panama Hat: Club Premium, the Ecuadorian beer made with mastery, recognized with a live action the ancestral work and the dedication with which hundreds of Ecuadorian master craftsmen weave the authentic toquilla straw hat that, due to a historical error, is known worldwide as Panama Hat.
An action by Mullenlowe Delta Ecuador alongside with ABinBev and the Ecuadorian Football Federation to tell the world about the care in the details of the #MaestríaEcuatoriana.

This professional campaign titled 'The Origin of Panama Hat' was published in Ecuador in May, 2019. It was created for the brand: Club Premium Beer, by ad agency: MullenLowe Group. This Content medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: Mullenlowe Delta, Ecuador
Chief Creative Director: Carlos Oviedo
General Creative Director: Chacho Cabrera
Creative Director: Carlos Vergara
Copywriter: Carlos Vergara, Andrea Guarisma
Art Director: Kerbis Mendoza, Eduardo Revelo
Designer: Pablo Castillo, Gabriel Saavedra
Creative Content: Valentina Prieto
Production: Otto Von Films
Editor: Carlos Ramírez
Collaborators: Verónica Vásconez, Santiago Espinel


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