Band Aid

That's Gonna Hurt

School: ESPM


Band-Aid is a healing adhesive that makes everything easier when some accident happens. The proposal of the campaign is to show that the bad (hurt) with the band-aid, does not become so bad.

This student campaign titled 'That's Gonna Hurt' was published in Brazil in May, 2019. It was created for the brand: Band Aid, by ad school: ESPM. This Print medium campaign is related to the Health industry and contains 2 media assets. It was submitted almost 5 years ago.


Advertising School: ESPM, Porto Alegre, Brazil
Creative Director / Art Director: Vinicius Tomazoni

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