Band-Aid is a healing adhesive that makes everything easier when some accident happens. The proposal of the campaign is to show that the bad (hurt) with the band-aid, does not become so bad.
This student campaign titled 'That's Gonna Hurt' was published in Brazil in May, 2019. It was created for the brand: Band Aid, by ad school: ESPM. This Print medium campaign is related to the Health industry and contains 2 media assets. It was submitted almost 5 years ago.
Advertising School: ESPM, Porto Alegre, Brazil
Creative Director / Art Director: Vinicius Tomazoni