Grow Beyond - Metro
Grow Beyond - Wildpostings
Grow Beyond - Digital Takeover
Description
“Grow Beyond” is a new campaign platform for the CHU Sainte-Justine Foundation, the charity supporting Quebec's leading mother-and-child hospital and pediatric research centre.
The heart of the campaign is a 3-minute animated film broadcast on TV and online. In the spirit of a short film, "The Orange" explains the emotional journey of diagnosis and treatment from a child's perspective based on a real patient's story. Metaphors like those in the film are commonly used by the staff at CHU Sainte-Justine to explain what is happening to their young patients in a way they can understand.
The video is supported by posters and digital out-of-home that feature real patient stories with images of children's fists raised in victory over disease and the French tagline of the campaign (“Voir grand” meaning "Grow Beyond").
Together, we can help these children grow beyond.
This professional campaign titled 'Grow Beyond' was published in Canada in September, 2024. It was created for the brand: CHU Sainte-Justine Foundation, by ad agency: Lg2. This Film medium campaign is related to the Health and Public Interest industries and contains 4 media assets. It was submitted 18 days ago by Public Relations Manager: Marie-Eve Gionet of LG2.
Credits
CREATIVE AGENCY: LG2
CLIENT: The CHU Sainte-Justine Foundation
PRODUCTION COMPANY: Gorditos
POST-PRODUCTION COMPANY: Rodeo FX
SOUND STUDIO / ENGINEERING: Circonflex
MEDIA AGENCY: Jungle
PUBLIC RELATIONS AGENCY: YPR
Creative Agency: LG2
CHIEF CREATIVE OFFICERS: Marc Fortin
VICE-PRESIDENT, EXECUTIVE CREATIVE DIRECTION: Marilou Aubin
VICE-PRESIDENT, STRATEGY: Sophie-Annick Vallée
VICE-PRESIDENT, ACCOUNT SERVICES: Marie-Christine Cayer
EXECUTIVE CREATIVE DIRECTION: François Sauvé
CREATIVE DIRECTION: François Sauvé
COPYWRITING: Guillaume Bergeron
ART DIRECTION: Mario Pesant, Miriam Rondeau
STRATEGIC PLANNING: Stéfanie Forcier
ACCOUNT SERVICES: Julianne Guilbault, Judith Dupuis, Karine Payette
PROJECT MANAGEMENT, PRODUCTION: Justine Trottier
AGENCY PRODUCTION: Isabelle Fonta
ILLUSTRATION: Manon Rémillard
LAYOUT ARTIST: Cedrick Patenaude
Production Company: Gorditos
PRODUCER: Véronique Poulin, Luka Tremblay
DIRECTOR: Raphaël Ouellet
DOP: Raphaël Ouellet
PHOTOGRAPHY: Raphaël Ouellet
EDITING: Pénélope St-Cyr Robitaille
Sound Studio: Circonflex
ENGINEERING: Frédéric Laurier, Craig Murdock
MUSIC: François-Pierre Lue, Olivier Girard, Paul-Étienne Côté
MUSICAL SUPERVISOR: Laurence Guichandut
Post-production Company: Rodéo FX
ANIMATION DIRECTION: Ben & PH
VFX SUPERVISION: Erik Gagnon
PRODUCTION: Denise Dietz
ANIMATION: Xavier Sailliol, Hannes Stummvoll
ENVIRONMENT: Eric Stevenot
COLORIZATION: Benoît Côté
COMPOSITION: Cesar Mion, Camille Potvin, Anne Georges, Aurelie Lafitte
PR Agency: YPR
PRESIDENT: Yanik Deschênes
DIRECTOR, PR & INFLUENCER MARKETING: Laetitia Harty
MEDIA RELATIONS MANAGER: Pauline Lazarus
COORDINATOR: Jasmine Dufour-Grégoire
Client: CHU Sainte-Justine Foundation
Julie Veilleux, Director, Communications
Emmanuelle Ouimet, VP Marketing & Communications
Delphine Brodeur, President & CEO
