Unicef Erlik Oslo

The One and Only Childhood

Agency: Tante Randi


Erlik Oslo (=Oslo) is Norway's biggest street magazine and it's sold by homeless people and drug addicts in Oslo. The Erlik Oslo-sellers are a living proof of the importance of UNICEFs work to protect children before they grow up and out of society. Because too often we have to go back to a person's childhood to understand why he or she ended up in the streets - the only problem is that we don't see them at all. To mark the importance of Children's rights in Norway, sa well as the rest of the world, UNICEF teamed up with Erlik Oslo to sell a special themed issue of the magazine, with a different kind of salesmen: Children. So that for once, the citizens of Oslo could understand that we've all been children, and actually see the child in the addict.

This professional campaign titled 'The One and Only Childhood' was published in Norway in March, 2020. It was created for the brands: Erlik Oslo and Unicef, by ad agency: Tante Randi. This Film medium campaign is related to the Media and Public Interest industries and contains 1 media asset. It was submitted almost 4 years ago by Copywriter: Glenn Haugen of Tante Randi.


Advertising Agency: Tante Randi, Oslo, Norway
Production Company: BleckOUT
Producer: Mikkel Gulliksen
Director: Iselin Saga

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