Description
Subito.it is an Italian online platform that connects people willing to sell objects with those wishing to buy them. The aim of the campaign is primarily to educate users to a more responsible and safety usage of the platform (and of course secondarily to be also an educational campaign for everyone who usually buys online).
This professional campaign titled 'The Offline Test' was published in Italy in May, 2017. It was created for the brand: Subito, by ad agency: Publicis. This Experiential medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: Publicis, Italy
Chief Executive Officer / Global Chief Creative Officer: Bruno Bertelli
Executive Creative Director Publicis Italy: Cristiana Boccassini
Associate Creative Directors: Aureliano Fontana, Bruno Vohwinkel
Art Director: Giovanni Greco
Copywriter: Enrico Pasquino
Group Account Director: Simona Coletta
Account Supervisor: Serena Girola
Agency Producers: Luana Strafile, Matilde Bonanni
Strategic Planner: Noa Dekel
CDP: Bedeschi Film
Director: Claudio Gallinella
Editor: Fabrizio Squeo
