Start People

The Official Soccer Coach T-shirt

Agency: Houdini


The Dutch are known for being really big soccer fans. But that’s not all. They all seem to know just about everything about the game, which players should and shouldn’t play and how the team should play. Especially during the coming World Championship in South Africa, when our pride is at stake, everybody (all 16.5 million of them) thinks he or she is the coach of the national team (in Dutch: bondscoach). Start People, a large employment agency in the Netherlands, is the 'supporter of talent'. So logically, they support this national talent as well. With the 'bondscoach'-T-shirt they make sure every pearl of soccer wisdom is listened to.

This professional campaign titled 'The Official Soccer Coach T-shirt' was published in Netherlands in May, 2010. It was created for the brand: Start People, by ad agency: Houdini. This Ambient medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 14 years ago.


Advertising Agency: Houdini, Amsterdam, The Netherlands
Creatives: Boris Peters, Wilbert Leering, Peter Halma, Arthur 't Mannetje


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