There are two types of people in the world: the ones that love Christmas and the ones that hate it. But we've realized there's something everybody likes: Suchard's turrón. That’s the dilemma that Suchard has put on the table with their last campaign together with Ogilvy & Mather. In this teaser video, we can see different characters, from a grumpy jumper to a bored tree, to an excited tree waiting to open a Christmas gift, showing the sides of this dilemma.
We encouraged people to take part on social media by posting different opinions with the characters of the teaser video. And you... do you love it or hate it?
This professional campaign titled 'The Official Christmas Treat' was published in Spain in November, 2017. It was created for the brand: Suchard, by ad agency: Ogilvy. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 5 media assets. It was submitted almost 5 years ago.
Advertising Agency: Ogilvy & Mather, Madrid, Spain
Creative Director: Emilio Holguín
Art Director / Digital Project Manager: Alejandra Ceño
Art Director: Alexandra Vicedo
Copywriter: María Tormo
Video Production: Glassworks / Barcelona
Video Direction: Fabio Medrano
Music / Sound Effects: Aimar Molero