Struggling with significant financial decisions is a tough and well-known issue for virtually everybody. Head says NO, gut thinks SURE. Talking to Sparkasse, Germany’s biggest bank, before taking out a loan, can help resolve these internal conflicts. Based on the insight that people often aren’t sure if they can afford a loan for large purchases or not, the public bank’s lead agency, Jung von Matt/SPREE, created an engaging music video: the NOT-SURE song. It lists various relatable reasons for taking out a loan – then rejects them with its NOT-SURE wit. In the end, all decisions lead to the savings bank.
This professional campaign titled 'The Not-Sure Song' was published in Germany in January, 2018. It was created for the brand: Sparkasse, by ad agency: Jung von Matt. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Executive Director: Till Eckel
Creative Directors: Johannes Hicks, Frances Rohde, Ludwig Berndl
Art Director: Benjamin Mohr
Director: Bernd Faass
Agency Producer: Julia Cramer
Producer: Element E