Young people don’t care about their pension plans. And when they do it, it’s often too late. Sparkasse, Germany’s Public Bank, wants to make the thirty-somethings become aware of that – by showing them that there are a lot of opportunities in everyday life to realize that you are not as young as you might think. And that it’s high time to go to Sparkasse an make a pension plan.
This professional campaign titled 'Getting Old - Snapchat, Getting Old - Hangover, Getting O...' was published in Germany in January, 2018. It was created for the brand: Sparkasse, by ad agency: Jung von Matt. This Print medium campaign is related to the Finance industry and contains 5 media assets. It was submitted over 4 years ago.
Advertising Agency: Jung von Matt/SPREE, Berlin, Germany
Executive Creative Director: Till Eckel
Creative Directors: Johannes Hicks, Florian Schwalme
Art Director / Illustrator: Benjamin Mohr
Copywriters: Stefan Sohlau, Julia Lackermayer, Aline Mathieu
Senior Project Manager: Carolin Spahn