Description
Sparkasse is Germany’s oldest bank. To get young people excited about its newest product Kwitt we launched an online campaign with an unusual testimonial: a debt collector. Via Facebook Messenger users could hire him for various missions – from collecting money to inviting friends to a party. Behind the concept was the world’s first chatbot to feature creative storytelling.
This professional campaign titled 'Debt Collector' was published in Germany in May, 2017. It was created for the brand: Sparkasse, by ad agency: Jung von Matt. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 6 years ago.
Credits
Advertising Agency: Jung von Matt/Spree, Berlin, Germany
Social Media Planning / Community Management: Sparkassen-Finanzportal
Film Production: Markenfilm Berlin
Director: Harald Zwart
Post Production: Chimney
Video-Personalization: Wonderlandmovies
Bot Programming: WhatsBroadcast
Website Programming: UFOMammoot
