Dove Men+Care


Agency: Ogilvy


Canadians fathers can share up 18 months of parental leave with their partner. Yet last year, only 12% of fathers in English Canada used any of their benefit at all. One of the reasons is social stigma. On March 17th 2019, new legislation took effect that provided an additional 5 weeks of "use-it-or-lose-it" parental leave in Canada. The same day, we launched our Dove Men+Care campaign to dispel the stigma and encourage men to #TakeTheTime.

This professional campaign titled '#TakeTheTime' was published in Canada in March, 2019. It was created for the brand: Dove Men+Care, by ad agency: Ogilvy. This Film medium campaign is related to the Beauty and Health industries and contains 4 media assets. It was submitted over 4 years ago.


Advertising Agency: Ogilvy, Toronto, Canada
Chief Creative Officer: Brian Murray
Art Director: Samiir Mussa
Copywriter: Max Oss Rech, David Weaver
Broadcast Producer: Sharon Nelson-Bailey
Print Pro Producer: David Scanlon
Account Lead: Aviva Groll
Account Supervisor: Beth Blatch
Account Executive: Kemal Sehoglu
Planner: Robyn Hutman
Production House: Spy Films
Director: Tamir Moscovici
Production House Producer: Matt Wiele
DOP: Tamir Moscovici
Editor: Outsider Editorial
Audio: Toast and Jam

Protege Group
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