In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue.
“The Non-Issue” issue, which will be included within the May edition of British Vogue is in direct response to women over 50 remaining conspicuous by their absence in the beauty and fashion industries, and the wider media landscape.
“The Non-Issue” issue features the iconic actress and L’Oréal Paris ambassador Jane Fonda on the cover alongside an exclusive interview. The special edition from the editors of British Vogue includes world-class editorial, fashion and beauty content, featuring the lives and perspectives of inspirational and trail-blazing women, all over the age of 50. Other L’Oréal Paris ambassadors featured within “The Non-Issue” include Helen Mirren, Isabelle Adjani and global celebrated make-up artist Val Garland, amongst others.
The special edition also features a global first QR code, for readers to access via Facebook Messenger exclusive behind the scenes content including the “The Making of the Non-Issue”.
The May issue of British Vogue featuring the “Non-Issue” issue in partnership with L’Oréal is available via digital download and newsstands on Friday 5th April 2019.
This professional campaign titled 'The Non-Issue' was published in United Kingdom in April, 2019. It was created for the brands: British Vogue and L’Oreal, by ad agency: McCann. This Print medium campaign is related to the Beauty and Media industries and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agencies: McCann, Paris, France / McCann, London, UK
ECD Beauty Team, McCann Paris: Julien Calot
Creative Director, McCann London: Regan Warner
Executive Creative Director, McCann Worldgroup: Rob Brown
Integrated Creative Director, McCann London: Chad Warner
ECD, President Creative, McCann Paris: Riccardo Fregoso
Creative President Europe: Adrian Botan
Beauty Team President, McCann Paris: Charlotte Franceries
Chief Creative Officer, McCann UK and Co-President, McCann London: Laurence Thomson
Chief Creative Officer, McCann UK and Co-President, McCann London: Rob Douba
Creative Excellence Manager Europe, McCann Worldgroup: Carmen Bistrian
Head of Social Media, McCann Paris: Pierre-Jean Bernard
Global Account Director, McCann Paris: Muriel Lapeyre