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Standard Chartered Bank

Art Gap

Agency: TBWA

Description

On International Women’s Day and with March being the Women’s History Month, Standard Chartered Bank UAE pledged that it would raise awareness about gender pay inequality and one example of this is in the world of art. This initiative comes also in line with the UAE’s vision 2021 to be one of the world's top 25 countries for gender equality by 2021.
Held during the World Art Dubai at the Dubai World Trade Centre from 3rd to 6th April 2019, the ‘Art Gap’ exhibition aims to add local voices to the global conversation. According to the 2017 Gender Bias in Art study, titled "Is gender in the eye of the beholder?" and published by University of Oxford: art work by women sells for 47.6% less than work by men. Even where art work was produced through artificial intelligence, respondents consistently ranked works they believe to have been made by female artists lower.
The event will be an ideal platform for women artists in the UAE, to come together and make a powerful statement by painting 47.6% less.

This professional campaign titled 'Art Gap' was published in United Arab Emirates in April, 2019. It was created for the brand: Standard Chartered Bank, by ad agency: TBWA. This Experiential medium campaign is related to the Finance and Public Interest, NGO industries and contains 1 media asset. It was submitted almost 4 years ago.

Credits

Advertising Agency: TBWA\RAAD,Dubai, United Arab Emirates

Unimed Cariri

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