The No! Specs

Agency: Micro Maniac


To get the attention of a well-known independent agency, Zulu Alpha Kilo, we created The No! Specs™; special glasses we 3D printed as an ode to Zulu’s stand against spec work. The pairs were designed for each fake agency “founder” and packaged in customized boxes inspired by their parody website’s inside jokes, graphic elements, and satirical tone. We then created a fake courier service, FedUp With Spec, and hand-delivered the package to their office dressed as FedUp employees.

This professional campaign titled 'The No! Specs' was published in Canada in October, 2017. It was created by ad agency: Micro Maniac. This Direct medium campaign contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Micro Maniac, Hamilton, Ontario, Canada
Art Director: Michael Romaniuk
Copywriter: Patrick Godin


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