ADVERTISING

NSFW Warning

This page may contain elements which are considered Not Safe For Work.

ING

Retirement Goals, Like a Surgeon

Agency: McCann

Description

ING doesn’t like being JUST a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want, and the experiences you wish for. Effortlessly and pain free.
Through this campaign we visualize the every day lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.

This NSFW professional campaign titled 'Retirement Goals, Like a Surgeon' was published in Czechia in June, 2018. It was created for the brand: ING, by ad agency: McCann. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted almost 4 years ago.

Credits

Advertising Agency: McCann, Prague, Czech Republic
Chief Creative Officer: Razvan Capanescu
Group Creative Director: Jiří Horut
Art Directors: Hayley Smith, Jiří Horut
Copywriters: Aidan Whitley, Aleš Brichta
Account Directors: Hana Prokopová, Jaroslav Malina
Account Manager: Eliška Menclová
PR Officer: Alice Reindlová
Production Company: Armada Films
Post-production: RUR
Director: Robert Nylund
DoP: Martin Matiášek
Editor: Lenka Hojková
Head of Media Production: Jitka Baldwin
Producers: Filip Sirový, Christian Zethner
Line Producer: Petr Slavik
Audio Post-production: Soundsquare

ADVERTISING

iStock Essentials

Skyscraper tower buildings in fi...

Artist: Sushiman

iStock Signature

Family is important in tough times

Artist: mihailomilovanovic

iStock Signature

Woman in hammock on the beach

Artist: skynesher

iStock Essentials

Time-lapse of car traffic transp...

Artist: Sushiman

iStock Signature

Mechanical digger and truck in c...

Artist: phaitoons

iStock Essentials

Carnival in Brazil, happy africa...

Artist: Vergani_Fotografia

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.