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sulwhasoo

THE NEW GENERATION

Agency: Compound Collective

Experience the unveiling of First Care Activating Serum VI for the first time amidst the amber light. A whole new Sulwhasoo Sulwhasoo First Care Activating Serum 6TH GENERATIONN

Inspired by white porcelain, which embodies the essence of Korean aesthetic, and elevated once more with modern touch. THE NEW GENERATION Sulwhasoo First Care Activating Serum 6TH GENERATIO

A Message from First Care Activating Serum VI ' START WITH THE BEST ' Sulwhasoo First Care Activating Serum 6TH GENERATION

Feel the unique comfort and relaxation that only First Care Activating Serum VI can provide. ONE PRESS TO PEACE Sulwhasoo First Care Activating Serum 6TH GENERATION

Blinking fast absorption. The skin unique texture instantly absorbed. Restores the skin condition quickly. INSTANTLY ABSORBED Sulwhasoo First Care Activating Serum 6TH GENERATION

This professional campaign titled 'THE NEW GENERATION' was published in China, South Korea, and United States in March, 2023. It was created for the brand: sulwhasoo, by ad agency: Compound Collective. This Content, Digital, and Film media campaign is related to the Beauty industry and contains 5 media assets. It was submitted over 1 year ago by Creative Director / Director: Ian Jeon of Compound Collective.

Credits

Agency: Compound Collective
Production Company: Compound Collective
Creative Director: Ian TW Jeon
Project Manager: Sori Lee
Copywriter: Halim Kim
Executive Producer: Martin HJ Cho
Producer: Gwang Min Lee
Director: Ian Jeon

Toyota
Wonderful Pista...

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