Wonderful Pistachios

Get Crackin’ with Spot from Boston Dynamics

Agency: The Wonderful Agency

How does Spot get crackin’? Like a good boy.


How does Spot get crackin’? Like a good boy.

Wonderful® Pistachios is pleased to bring back it’s iconic Get Crackin’ campaign with new spots this year.The Get Crackin’ campaign will show viewers that there is no right or wrong way to crack open and enjoy Wonderful Pistachios.

In “Get Crackin’ with Spot from Boston Dynamics” viewers see how Spot®, an agile mobile robot with a decidedly doggy name from Boston Dynamics engineering and robotics design company, enjoys Wonderful Pistachios. Viewers can enjoy how “Spot does it obediently” cracking open a pistachio with its claw-like mouth, followed by Spot enthusiastically wagging its imaginary tail and being praised as a good boy.

This professional campaign titled 'Get Crackin’ with Spot from Boston Dynamics' was published in United States in March, 2023. It was created for the brand: Wonderful Pistachios, by ad agency: The Wonderful Agency. This Digital and Integrated media campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted over 1 year ago.


Brand: Wonderful Pistachios
Associate Vice President, Marketing: Diana Salsa
Director, Marketing: Caroline Daoro
Senior Associate Brand Manager: Kevin Doherty

Agency: Wonderful Agency, LA
President: Michael Perdigao
SVP, Account Services: Lori Hobson
Chief Creative Officer: Margaret Keene
Executive Creative Director / Art Director: Steve Yee
ACD/Copywriter: Morgan Parfrey
ACD/Art Director: Anastasia Arten
Global Director Integrated Production: Tanya LeSieur
Agency Production Coordinator: Christian Lee
Senior Project Manager: Austyn Frostad
Account Director: Madeleine Grey

Production Company: o positive
Director: Jess Coulter
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Head of Production / Producer: Devon Clark

Director of Photography: Doug Chamberlain
Production Designer: Jason Edmonds
1st Assistant Director: Billy Jones

Post Production: HutchCo
Editor: Jim Hutchins
Executive Producer: Jane Hutchins
Online Artist: Austin Hickman-Fain
Assistant Editor: Gino Renzulli
Online Assistant: Jimmy Hutchins

Audio: Lime Studios
Sound Design & Mix: Joel Waters

Music Supervisor: Michael Frick
MNRK Music Group
Composer: Sherry St. Germain

Physicians Mutual


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