Canadian Women’s Foundation

Signal for Help

Agency: TBWA


Isolation can increase the risk of violence at home. Signal for Help is a single-handed gesture designed to provide individuals who are confined to their homes with their abusers a method to discreetly communicate over a video call that they need help and would like someone to check in safely with them. The initiative was launched in Canada on April 14th through a social, digital, and influencer campaign.

This professional campaign titled 'Signal for Help' was published in Canada in May, 2020. It was created for the brand: Canadian Women’s Foundation, by ad agency: TBWA. This Integrated medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted almost 4 years ago.


Advertising Agency: Juniper Park\TBWA, Canada

Salvador City Hall


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