Description
Wolf BKK has partnered with Pruksa to launch an unconventional campaign for the property developer’s new premium residences by presenting a home as if it were the world’s most valuable gadget. Priced at 25 million baht, the campaign taps into society’s fascination with new technology, suggesting that the greatest innovation in improving everyday life may not be a device at all, but a thoughtfully designed home.
The campaign began by teasing a mysterious premium gadget through billboards, digital screens, social media and online films, promoting it as a breakthrough invention with life-changing capabilities. As curiosity grew, audiences speculated that the product could be an advanced AI system or another futuristic technology capable of justifying its multimillion-baht price tag.
The final reveal showed that the advertised features had never belonged to a gadget, but were the everyday benefits of a home. By disguising a premium residence as a piece of cutting-edge technology, Pruksa reframed its property launch as a conversation about value, challenging people’s obsession with the latest innovations while reminding them that a home remains one of the most meaningful investments in making life easier, smarter and more comfortable.
This professional campaign titled 'The Most Valuable Gadget in the World' was published in Thailand in July, 2026. It was created for the brand: Pruksa, by ad agency: Wolf BKK. This Film medium campaign is related to the Real Estate industry and contains 1 media asset. It was submitted 2 minutes ago.
Credits
Creative Agency: Wolf BKK
Chief Creative Officer: Torsak Chuenprapar
Executive Creative Director: Kanit Mingmuang
Creative Group Head: Supakit Sukaroj
Art Directors: Koranat Chanttadilok, Jada Sawangpol
Senior Copywriter: Atichai Ditcharoen
Agency Producer: Chanoknan Wongwises
Managing Director: Natdhee Sopondhitipun
Group Communications Director: Sansuda Chuaphanich
Communications Manager: Thanaya Piyacharoenwattana
Group Chief Corporate Marketing Officer: Angkana Likhitchanyakul
Executive Producer: Satapath Rongkapun
Producer: Pitinun Wudthimongkonkul
Co-producer: Chutikarn Junsuree
Videographers: Weerawich Phatharaloethanan, Rattharote Praesuwunnakul
Photographer: Suravit Sutho
Post-Production: Bobeyeview
Producer: Apiwat Pornpakdee
3D Maker: Puttipong Ngamek-Aua
Compositor: Wasita
