Description
Every app in your phone can check for other apps. Like Twitter finding and triggering the Facebook app when needed. But this technology has never been used for advertising, until now. By adding a simple line of code we tweaked Turkey's most used news apps to look for the Garanti app. Things got interesting when the news didn't found the app.
This professional campaign titled 'The most targeted mobile ad' was published in Turkey in December, 2013. It was created for the brand: Garanti Bank, by ad agency: Punch. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 11 years ago.
Credits
Advertising Agency: Punch, Istanbul, Turkey
Creative Director: Ali Musa Paça
Art Director: Mert Şentürk
Copywriter: Nur Yıldırım
Client Director: Koray Öztürk
