Description
The interactive campaign uses Google and Yelp reviews to help locate missing children and raise awareness.
“The Missing Review” is a new and interactive ad campaign that ingeniously employs reviews on Google and Yelp, where 88% of internet users search for recommendations and ratings. It aims to strategically add information about missing children to five-star reviews for establishments located in the vicinity of where these children were last seen in hopes of spreading the word in the local community, prompting a broader search of their whereabouts and, ultimately, improving their chances of returning home.
This professional campaign titled 'THE MISSING REVIEW' was published in United States in February, 2024. It was created for the brand: Amigos for Kids, by ad agency: REPUBLICA HAVAS. This Digital medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted 7 months ago by CCO Republica HAVAS Miami: Tony Waissmann of Republica Havas.
Credits
CEO: Jorge A. Plasencia
President: Luis Casamayor
General Manager: Anthony Bianco
CCO: Tony Waissmann
Creative Director: Ali Daniel Armas
ACD - Copy Writing: Ivan Henao
Art Directors: Ali Daniel Armas – Maria Beatriz Bolboa
CSO: Catarina Gonçalves
Business Affairs Manager: Ashley Plasencia
Director, Creative Services: Jessica Corvison
Language Team: Laura Pachter, Mary Ponchio, Diane Medina
Communications: Cecile Corral
Graphic Designers: Adrian Estrada, Jonathan Zapata, George Guzman
Account Director: Anna del Rio Chong
Media VP: Jose Bello
PR: Anna Del Rio Chong
Digital Operations Director: Abraham Zarran
Senior Web Developer: Asley Arbolaez Malboa
Digital Company: MDS Digital
Creative technologist: Lucas Cardona
Data entry: Camila Londoño
Lead Technical Director: Fernando Torres
Production House: EL LIVING LLC
General Producer: Eduardo Vieira.
Director: Arturo Vazquez
Edition and Animation: Jose Angel Ramirez.
DP: Ramón Castro, José Manuel Romero, Oliver Krisch, Carlos Rafael Suarez.
Camera Operator: Eddy Alvarez.
Sound Production: Twins Music
Sound Director: Jerónimo González Montalvo
Master & Sound Effect: Tom Huergo
Music Advisor: Maxi Scott
Client: Karina Pavone
