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Amigos for Kids

Broken Crayons

Agency: República

Description

Abused children often hide subconscious clues of their situations in classroom drawings. Unfortunately, many of these signs are discovered too late. To shed light on this, we opened an exhibit in the heart of Miami Art Week, where unsuspecting visitors were exposed to art with a hidden twist.

This professional campaign titled 'Broken Crayons' was published in United States in December, 2017. It was created for the brand: Amigos for Kids, by ad agency: República. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: Republica, Miami, USA
Chief Executive Officer: Jorge Plasencia
President: Luis Casamayor
EVP General Manager: Anthony Bianco
Chief Creative Officer: Milton Lebron
Art Director: Jose Ramirez
Copywriter: Jeffrey Schermer
Associate Creative Director: Michael DeJesus
Associate Account Manager: Benito Diaz
PR Senior Account Manager: Ana Echenique
PR Account Coordinator: Annie Garcia-Tunon
Senior Production Director: Gus Fernandez
Production Project Manager: Robert Escandon
Production Manager: Ale Marie Odriozola
UX Designer: Roberto Quiñones
Web Developer: Asley Malboa
Graphic Designer: Andrea Rodriguez
Social Media: Natalie Baj
Media: Eric Alvarez
Child Protection Expert: Dr. Elspeth McInnes
Audio House: Sonido Antro
Production House: Trator Filmes

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