Brewing for Tomorrow
Description
On Earth Day and beyond, Firestone Walker Brewing Company remains steadfast in sustainable and environmentally responsible brewing practices. Rooted in California’s Central Coast, company leaders David Walker and Adam Firestone have continued to make strides toward the most ethical methods possible when creating their craft beers, with their “Brewing for Tomorrow” initiative featuring insights into their holistic approach to sustainability.
For 2024, Firestone Walker’s sustainability pillars include:
- Clean Air and Blue Skies: Their solar array offsets 1,210 metric tons of carbon emissions annually and recaptures 4.4 million pounds of CO2 yearly.
- Brewed with Sunshine: By 2025, their solar arrays will power 60% of the brewery, generating 5 million kWh annually.
- Making Every Drop Count: They save 7.5 million gallons annually through local reservoir sourcing and recycle 500,000 gallons using a custom water reuse system.
- Reducing Waste: Over 90% of brewing gains are delivered in bulk, reducing packaging waste, and 20 million pounds of spent grains are repurposed for livestock feed.
This professional campaign titled 'Brewing for Tomorrow' was published in United States in April, 2024. It was created for the brand: Firestone Walker, . This 360°, Digital, and Film media campaign is related to the Alcoholic Drinks industry and contains 9 media assets. It was submitted 7 months ago.
Credits
Courtesy of Firestone Walker Brewing Company
