Description
Over 600.000 people disappear in the US every year, 75% of them being underage. An alarming statistic that cannot go unnoticed.
Amnesty International will partner up with Snapchat to create an interactive tool inside SnapMap that raises awareness among teenagers and lets them help directly in this cause.
This student campaign titled 'The Missing Map' was published in Spain in June, 2020. It was created for the brand: Amnesty International, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 2 years ago by Art Director: Jara Dichas.
Credits
Advertising School: Miami Ad School, Madrid, Spain
Art Director: Carol Benito
Art Director: Jara Dichas
Copywriter: Leire Jauregibeitia
